It’s this room to breathe that separates successful and unsuccessful marketing project management.” Meeting Marketing Goals With A Reliable SystemĬhaenara O’Brien, Head of Strategy at Thought Bakery, has this advice for you: “If you’re not using a project management tool to optimize your marketing activities at the moment, you should evaluate whether your future marketing goals can handle the risk of things falling into chaos without a reliable system.” Any smart marketing project manager will add buffers to allow room for those magical final touch edits. When you kill this process with deadlines that are unnecessarily tight, this will eventually show in your results. Jonas van de Poel, Head of Content Marketing at Unmuted, pegged mapping out a reasonable project schedule as the most overlooked project management skill: “Marketing is a creative, complex process. It can also allow you to build a solid framework for your project, which makes it easier to stay on track and move forward with your work.” Setting Realistic Marketing Schedules & Roadmaps To Keep Teams Happy Planning well ahead of time can allow you to avoid wasted time or effort. “Smart project planning includes a thorough understanding of the goals of the project against a system of execution that supports meeting those deadlines and targets at measurable intervals.” Avoiding Wasted Marketing Efforts & Costly Mistakesĭavid Rowland, Head of Digital Marketing at EcoOnline, notes, “A well-thought-out strategy can help you avoid many potential mistakes. The mark of bad project management is a “lack of insight, foresight, and knowledge of what it entails to drive your team to produce excellent results,” according to Thomas Mirmotahari of PerkUp. Why Is Marketing Project Management Important? Aligning Marketing Project Execution With Strategic Business Objectives
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